About
We run a furniture store. That's the whole credential.
ShowroomOps wasn't founded by an agency looking for a niche or a SaaS team looking for a vertical. It came out of operating our own high-end furniture showroom — and being unable to buy the systems the store needed. We keep the store unnamed publicly; we're happy to share everything on a call.
The story
From our own problem to the product
Running the store, we lived the gap every furniture retailer knows: a website that drew real traffic and real questions, and answered almost none of them. Shoppers asked for a performance-fabric sectional under 110 inches at 9pm and got a search bar. Delivery and financing questions — the ones that decide $4,000 purchases — waited for morning. The showroom, our best closing surface, was invisible online.
We tried what the market offered. Live chat we couldn't staff honestly. Support chatbots that deflected instead of sold. Nothing searched the catalog, nothing knew the floor, and nothing measured anything worth measuring. So we built our own: product-search first, showroom-aware, precise on policy, honest when it didn't know, and reported on matched orders instead of widget events.
The concierge was never the whole build. Running the store meant building the rest of the stack too: custom order integrations with vendors, inventory grading and ordering systems that decide what to buy next, marketing systems from product feeds to paid campaigns, and the measurement layer that joins all of it to POS reality. ShowroomOps engagements draw on that entire toolbox — the concierge is the front door.
It worked well enough on our own store — the numbers and caveats are public — that other retailers started asking for it. ShowroomOps is that system, productized, with the implementation discipline we'd demand as buyers: real setup work, managed operation, honest measurement, and a guarantee on the launch.
We only work with furniture retailers. Not because AI can't generalize, but because our edge isn't the AI — it's knowing what a white-glove delivery question is really asking, why a floor model matters, and what a design appointment is worth. That knowledge doesn't transfer from other industries, and we won't pretend it does.
How we work
Four operating principles
Operators before software
Every feature earns its place by working on a real sales floor first. If it doesn't survive contact with actual customers, actual staff, and actual inventory, it doesn't ship to clients.
Honest numbers or no numbers
We report assisted revenue we can match to orders, and we attach the caveats ourselves before you ask. A vendor who inflates attribution is borrowing your trust at compound interest.
The showroom wins
We build for retailers whose floor is their advantage. The website's job is to start better showroom conversations — not to pretend the store is a warehouse with a lobby.
Few clients, done properly
Each system is built from real catalog and policy data, by hand where it matters. That doesn't scale carelessly, so we onboard a small number of retailers at a time — deliberately.
Talk to the people who built it
The private teardown is done by an operator, not a sales rep. If you'd rather start with a question, contact us directly — we answer ourselves.