Turn website traffic into furniture showroom visits
For most furniture retailers, the website's most valuable output isn't the online order — it's the shopper who walks into the showroom already sold — yet almost nothing on the site is built to produce that visit.
ShowroomOps treats the showroom visit as a first-class conversion. The concierge tells shoppers what's on your floor right now, invites them to come sit on the exact piece, books design appointments, and hands warm context to your floor team — then measures it all the way to the POS.
Free · a 30-minute walkthrough with the operator who built it, not a sales rep
Store Concierge
Answers from your catalog, policies, and floor inventory
Hartley Performance Sectional
112" · L-shape
$3,295 $4,695
In stock — on the showroom floor
See productMarlow Chaise Sectional
108" · reversible chaise
$2,850
In stock — ships in 5–7 days
See productEverett Track-Arm Sofa + Ottoman
104" combined
$2,390 $3,190
Custom fabrics — 4–6 weeks
See productThe real problem
The web-to-store leak
In showroom-led furniture retail, most revenue closes in person — but most websites are built as if online checkout were the only goal.
The site never says 'it's on the floor'
A shopper deciding between two sectionals would drive 20 minutes to sit on one — if anything told them it's on display. Floor inventory is your best conversion asset and it's invisible online.
'Visit us' is a footer, not a path
A store-hours page is not a web-to-store strategy. There's no moment where the site reads buying intent and actively proposes the visit — which is exactly what a good associate would do.
Design appointments are buried
Design services drive the biggest tickets in the store, but online they're a paragraph on an about page. High-intent shoppers who'd book a consult never learn it's offered.
Visits don't get counted, so they don't get funded
When a chat conversation becomes a Saturday showroom sale, web analytics records nothing. Undercounted channels get under-invested — and the leak continues.
What we install
A web-to-store system, not a hope
Every high-intent conversation gets a physical next step, and every physical next step gets measured.
Floor-aware showroom CTAs
The concierge knows what's on display and says so: 'This one is on our floor — come sit on it.' Directions, hours, and a heads-up to your team included.
Design appointment booking
Full-room projects and undecided shoppers get offered a design consult in conversation, with the brief captured so your designer walks in prepared.
Warm handoff to the floor team
Your staff sees who's coming in and what they want — piece, budget, constraints — so the showroom conversation starts at step five instead of step one.
Visit and POS matching
Showroom CTAs, booked appointments, and matched POS/email/phone joins are tracked as first-class conversions — so you finally see what the website contributes to floor revenue.
Full module walkthrough on the product page.
First implementation
Built and proven inside a real furniture store
We run a large destination showroom where roughly 90% of sales close in person — web-to-store isn't a feature idea for us, it's the business model the system was built inside.
ShowroomOps was built inside our own high-end furniture store — one large destination showroom, a deep new-and-consignment catalog, and a sales floor that closes most of the revenue. Live catalog, real policies, real customers. We share the store's identity and full detail privately, on the teardown call.
- outsold in one, at pace
- 5 yrs
- 2026 store revenue is pacing past the previous five years of sales combined.
- June revenue, year over year
- 4.05×
- $628K in June 2026, with July projected near $765K.
- chat-assisted revenue in 14 days
- $27.5K
- Orders matched to concierge conversations after auto-answer went live — chat volume roughly doubled, and matched revenue ran at a ~$60K/month pace.
How we count: We report the store's numbers as the store's numbers and assisted revenue as matched orders — never claimed lift from any single tool. The growth came from the whole operating stack working together: buying, marketing, catalog, concierge, and measurement. We'd rather under-claim and show you the methodology.
Read the full case study →Engagement
How retailers work with us
Showroom routing and visit measurement ship in both options; full POS matching for web-to-store attribution is part of the Custom build. Full pricing detail here.
Custom
Done for youfrom $75K setup
+ $15K/month
We build and run the whole operating stack for you — scoped per engagement, scaling up for multi-location and multi-brand operators.
Self-Setup System
You implement it$25K one-time
+ $500/month software
The same system we run in our own store, handed to your team to implement in logical order with our complete self-setup guide.
The 90-day launch guarantee
“If we do not launch your concierge, ingest your catalog and policies, train it on your top questions, and generate the agreed qualified sales conversations or showroom/design leads within 90 days, we work free until we do, up to two additional months.”
This is an implementation guarantee, not a revenue guarantee — nobody can honestly guarantee revenue in a seasonal, omnichannel business. What we can guarantee is that the system gets built, launched, and producing the agreed conversations and leads, or you stop paying the retainer while we finish the job.
The launch guarantee applies to Custom, done-for-you engagements. The Self-Setup System is a one-time purchase your team implements with the guide.
Questions
Frequently asked
Can you actually measure showroom visits from the website?
Yes — imperfectly but honestly. Booked design appointments and showroom-CTA commitments are tracked directly; walk-ins get matched to conversations by POS, email, and phone joins where the data allows. It's not GPS-level truth, but it beats the current state at most stores, which is zero measurement of the website's biggest contribution.
Won't pushing the showroom hurt our online sales?
The concierge offers both paths and follows the shopper's lead. Buyers who want checkout get product cards and a clear path to purchase; buyers who hesitate on a $4,000 piece they've never sat on get the visit. In furniture, showroom traffic closes at multiples of web conversion — routing hesitant shoppers to the floor grows total revenue, not one channel at another's expense.
How does the concierge know what's on our floor?
Implementation includes a floor-inventory layer — flagging display pieces in your catalog data and keeping it maintainable by your team. Stores rarely have this data structured; building it is part of the install, and it pays off in every 'come see it' conversation.
What does our floor staff have to change?
Very little — that's deliberate. They get a console showing inbound appointments and heads-up context on shoppers the concierge is sending in. No new CRM to live in, no scripts. The system feeds the selling motion you already have.
We're driving traffic with ads — does this help paid performance?
Substantially, if in-store is where you close. When showroom visits and matched POS sales become visible conversions, your true return on ad spend is finally measurable — and for in-store-heavy retailers it's typically far better than platform-reported numbers suggest. That changes budget decisions.
Find your web-to-store leak
The private teardown maps where high-intent shoppers currently fall between your website and your floor — and what a visit-first concierge would capture, starting with your own live traffic.
The teardown is free and delivered live on a 30-minute call by the operator who built the system. We onboard a small number of retailers at a time — each system is built from real catalog and policy data.